When it comes to innovation, some have one great idea that becomes their entire focus and legacy. Others are fountains of ideas. George Gimarc is definitely in the latter category. During his career, he’s been deeply involved in the birth of multiple formats, including Classic Rock and Alternative. He is also the person who developed the only radio format to ever receive a US patent, and has been inducted into the Texas Radio Hall Of Fame.
But radio isn’t his only area of expertise. George has also authored several books including the reference staple ‘Punk Diary 1970-‘82.’ As a music historian he now is the archivist for the Texas Musicians Museum. His company, Reel George Productions, produced a string of CDs for radios stations, provided lost music for record releases by Hank Williams (which won a Grammy), Waylon Jennings, Glen Campbell and several others. He also wrote and developed a show with John Lydon (aka Johnny Rotten) for VH1.
Feeling that alternative music isn’t that different from comedy, Gimarc was the programming part of the duo that created 24/7 Comedy, the FM & AM all-comedy format that held the most-listened to spot on iHeart for over four years, as well as being a market leader in several key cities. The format now lives on under the name Today’s Comedy and is on the grow, as the new talk radio format keyed to 24-54’s.
The philosophy behind Today’s Comedy is that our country needs a laugh. It needs a safety valve for the daily stress that winds people up with 24/7 news, social media, rules that seem to change every day and a contentious mindset. Within humor, is the ability to discuss big issues in a friendly way. It’s social commentary wrapped in a fun package that gets beyond our barriers and let’s us look at things from a different perspective without threat. It is like a sugar coating to bitter medicine.
Comedy can neutralize stereotypes, relieves tensions, and can sometimes be a bit impolite. A really good mix of comedy, will touch everyone with something relatable, and reveal how somebody else might see something differently, and do it without confrontation or anger.
Comedy is a necessary part of life. What makes all of this work is the laugh. If it’s funny, people can treat heavy commentary lightly.
Comedy is healthy, and filled with surprises. It is about discovering new things about all sorts of people behind their own masks, every day. Today’s Comedy is here to encourage everyone to consider what we all have in common, the ability to laugh, at ourselves.